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Hunter Price further bolsters team with arrival of Nikki Samuels

Ambitious consumer products business, Hunter Price International is continuing to add strength and depth to its team with its latest high profile appointment.

Nikki Samuels, former licensing director and founder of Sambro, has joined as commercial director, to help guide the Manchester-based business, which is on target to exceed its £40 million sales forecast this year.

Nikki joins as part of Hunter Price’s ambitious growth strategy across its core categories including home and lifestyle, toys and activity and stationery and craft.

Following the appointment, co-founder Jeremy Winburn will now take up the role of trading director, focusing on Hunter Price’s fast-paced reactionary trading business. Nikki will concentrate on the longer term strategic vision for the business and new business development opportunities.

“We are industry innovators – and over the past two years we’ve continued to adapt and evolve, to carve out very clear areas of focus to help us achieve our goals,” commented Jeremy. “We’ve been strengthening our fantastic teams with the best talent, from buying and design, to sales and marketing. We’ve elevated our whole thought process and approach to enable us to deliver excellence within the industry.

“Nikki really shares our passion for product and his addition to the team will be invaluable as we start activating our plans over the coming years.”

Speaking about his new role, Nikki said: “When you set foot in Devon Mill – the home of Hunter Price – you’re hit with such an incredible energy of excitement and passion. The talent and drive to create outstanding products is like no other business I’ve known and that’s what brought me here.

“We’ve got really solid foundations as a business and now its time to maximise our opportunities and potential across our core categories in the UK and throughout Europe. It’s a really exciting time and we’re looking forward to sharing lots more with you about our plans throughout the year.”

As well as successful own brands, Hunter Price also partnerships with the likes of Warner Bros., CoComelon and Style Sisters. It most recently created and launched the new home and lifestyle brand from TV personality, Billie Faiers, called Chapter B, which will launch later this year.

(Pictured: Hunter Price directors, (top left to right) Jeremy Winburn and Richard Belford and (bottom left to right) Josh Eden, Jonny Alexander and Nikki Samuels.)

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