This ad will be closed automatically in X seconds.

Hybrid Meta teams with Warner Bros. Discovery for physical-digital merchandise

‘Phygital’ fashion pioneer, Hybrid Meta is partnering with Warner Bros. Discovery Global Consumer Products to bring limited edition physical apparel paired with digital collectables that offer real-world value and consumer experience.

The partnership will see the release of limited edition collections, authenticated on the blockchain, including products from franchises such as DC, Hanna-Barbera, Looney Tunes, Rick and Morty and The Matrix, with potential one of a kind collaborations with artists and designers.

Phygital products have grown in popularity over the past year due to demand for proof of authenticity, ownership of collectables and valuable digital experiences. Morgan Stanley estimates that revenue streams from digital mediums for brands will reach $50 billion by 2030.

Located in Dubai, Hybrid Meta is a phygital fashion pioneer, creating the only phygital ecosystem for officially licensed merchandise. The deal with WBDGCP represents the world’s first ever phygital company partnership with a Hollywood studio and is part of Hybrid Meta’s strategy to secure world class licences across entertainment, sports, music, gaming and art sectors and help them monetise the concept.

The company offers both a limited edition physical item paired with a digital collectable (or digital twin), by which consumers can use to access exclusive content, rewards and prizes from their favourite brands.

“We are elated that WBDGCP believes in the value of our offering and trusts our team to take them into the phygital age,” commented Ben Nolan, co-founder and ceo at Hybrid Meta. “We are confident that this next generation approach to  merchandise will keep their fans engaged long after the first purchase. Hybrid Meta is eager to educate the wider, mass-market audience as to the endless possibilities of digitally-connected merch, and provide an experience that resonates with the individual.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Supported by The Point.1888, the programme will deliver a range of products that aim to capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels....
The winners of the 20th BAFTA Games Awards were announced on Thursday 11 April in a ceremony hosted by Phil Wang at the Queen Elizabeth Hall in London....
Fans across the globe will have the choice of three limited edition Pringles-inspired designs in fan favourite Crocs styles, an array of Pringles-themed Jibbitz charms and a new Pringles flavour inspired by the partnership, Croc-Tail Party....
With a promise that the licensing programme will 'extend the allure of the majestic estate' to connoisseurs far and wide, an array of merchandise is being planned....
Under the new agreement, Revlon's Curve for Men will become an Official Partner of UFC in the fragrance category - marking the first time UFC has offered the category to a marketing partner....
Taking place on Thursday 25 April, some 450 industry executives will head to the Royal Lancaster London for an afternoon of celebration....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.