IKEA Group chairman to headline Brand & Licensing Innovation Summit

Lars-Johan Jarnheimer will discuss brand innovation at one of the world’s most successful retailers at the virtual summit in June.

IKEA Group chairman Lars-Johan Jarnheimer will provide the opening keynote at the upcoming Brand & Licensing Innovation Summit, which is taking place from 9-11 June online.

Innovate, Adapt, Disrupt: In Conversation with Lars-Johan Jarnheimer will be a fireside chat followed by a live Q&A with the audience on day one of the summit.

He will discuss the art of innovating amid disruption during his session, including his experience with IKEA, how to lead a brand in an ever-changing market and effectively engaging with consumers.

“Covering everything from the psychology behind IKEA’s success and how to innovate as a brand and a retailer, to sustainability, the power of bricks and mortar and engaging the consumer, Lars-Johan’s keynote will be jam packed with exclusive insight, inspiration and powerful takeaways for the brands, retailers and manufacturers attending the European B&LIS in June – I can’t wait to hear him speak, it will be an unmissable session,” said Anna Knight, vp of licensing at Informa Markets.

While day one of the summit will focus on Trends and Retail, day two will delve into CSR and Sustainability and is headlined by the Smurfs’ Philippe Glorieux, and Caroline Petit of the United Nations Regional Information Center.

Day three puts Content and Digital Transformation at the top of the agenda, with speakers including Microsoft’s John Friend, Scott Macrae from Asda and a soon to be announced keynote.

B&LIS has been designed specifically to help middle-management, business leaders and owners to navigate the changing retail, content and consumer landscape. Three-day passes, which include access to 30+ live sessions, networking with over 200 delegates and on-demand contact until 30 June, cost just £249 (£224 for Licensing International members). Qualified retailers are invited to attend free of charge.

Delegates from the following companies have already signed up to attend: Aldi, Aykroyd & Sons, Amazon, Asda, Blue’s Clothing, Character World, Chupa Chups, DC Thomson Media, Dreamtex, EMP Merchandising, General Mills, Hachette, HTI Toys, Jaz Toys, Popgear, Primark, Simba Dickie, Tesco, Walt Disney Company, Beanstalk, The Entertainer, Unilever, ViacomCBS and Schwager & Steinlein Verlag.

Click here for further details.

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