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Immediate inks multi-territory licensing agreement for Bluey Magazine

Immediate Media has secured a multi-territory licensing agreement for Bluey Magazine.

The agreement, with Blue Ocean, will see Bluey Magazine launch as a bi-monthly offering in Germany, Spain, Portugal, and Poland, further strengthening Immediate’s extensive children’s portfolio to include 12 territories in the coming year.

This builds on existing agreements in Australia, New Zealand, Sweden, Denmark, Italy, Greece and France.

With 12 licence agreements in place, Bluey Magazine is now Immediate’s second most successful international licensed brand, after Top Gear Magazine, the biggest multi-platform car magazine globally. The publisher launched the UK edition of Bluey in August 2021, and it is now on its 26th issue with a circulation of 37,000, growing its market share from 2.8% to 4.4%. The title has grown both volume and revenue year-on-year.

“We’re delighted to bring Bluey Magazine to new audiences in Germany, Spain, Portugal and Poland – it’s packed with different ways for young readers to explore activities independently and this expansion is a testament to our strong licensing agreements and our dedication to building successful, enduring brands that resonate with families worldwide,” commented Richard Bentley, head of syndication and youth and children’s licensing. “Through it all, we’re dedicated to keeping the true essence of the Bluey brand intact.”

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