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Imperial War Museums adds Bradford Exchange

Licensee granted rights to create range of products based on items and assets from Collection.

The Bradford Exchange has joined the Imperial War Museums licensing programme.

The company – which is known for its licensed collectables, gifts and jewellery – was appointed by Spotlight Licensing and Brand Management.

It will now create a range of licensed products based on items and assets from the IWM Collection for sale directly to consumers in the US, Canada, UK and Eire.

“The Bradford Exchange’s well-earned reputation for artistry and innovation makes them an ideal licensee for IWM,” said Spotlight Licensing president, Carole Postal.

“We look forward to seeing Bradford gifts and collectibles representing the kind of quality, craftsmanship, and authenticity which civilian and military collectors alike can appreciate.”

Maura Kelly, vp licensing and art acquisition at The Bradford Exchange, added: “We are excited to be working with such a rich historical institution, a family of museums each with vast and varied collections encompassing items acquired starting in 1917 and right up until the present day.”

IWM’s five branches – IWM London, IWM North, IWM Duxford, Churchill War Rooms and HMS Belfast – attract over two million visitors each year.

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