Flying the flag for British brands

Pink Key Licensing’s Richard Pink on celebrating brands that represent all that is good about Britain.

I think I could make a legitimate argument for Pink Key Licensing being focused almost entirely on British brands.

Alright, I might struggle a little with Pan American Airways – the clue is in the title – however, they had to fly somewhere, and Heathrow was a key destination, so there is definitely a strong British theme.

I might also be hard pushed with Pringles, invented in Indiana USA and made in many places, none of them in the UK; possibly my only defence is the Olympic Velodrome which looks exactly like a Pringle… let’s move on.

SLUSH PUPPiE – okay so he comes from America, but with the success we’ve had in the last couple years I think I could a strong case for him being British through and through.

The Laughing Cow: ignoring for the purpose of this that he’s from France and actually called La Vache Qui Rit – chalk up another British brand!

Kellogg’s? From Battle Creek, Michigan? I’m prepared to admit that my case for this as a British brand is shaky. However, Coco Pops and Frosties (Frosted Flakes in the US) are very much British inventions. Even Cornelius the Cockerel is called Corny the Rooster on the other side of the pond.

How am I doing? I have a suspicion I’m not convincing anyone… however, I’m moving to more solid ground.

Are there any brands with as much British heritage as PG Tips (launched in the 1930’s in Manchester by Brooke Bond); Colman’s Mustard (established 1814 in Norwich); and Vimto created at 19, Granby Row, Manchester by John Nichols in 1908?

These are thoroughly British brands with a heritage to match and brands that have grown over the years where others have fallen by the wayside. They still command fantastic distribution in every UK supermarket and continue to grow and diversify.

We are extremely proud to be the licensing agents for brands that have got such a stunning pedigree and rich heritage, and we are extremely happy to be able to offer our licensees, not only a huge range of heritage art tracing the story of each of these brands, but also the contemporary assets for every licensed product category.

As we all emerge slowly from this seemingly endless lockdown to an environment that celebrates the country we all live in, we are very much looking forward, with a range of products celebrating brands that represent all that is good about Britain!

Richard Pink is md of boutique licensing agency, Pink Key Licensing. He can be contacted on richard@pinkkey.co.uk.

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