New to BLE: “We firmly believe that our IP holds immense potential”

Angelo Ramessar and Shannon Hayes, founders and artists of Naru Naru, on sharing the brand’s journey at BLE.

A raft of exhibitors will be taking to the floor for the very first time at Brand Licensing Europe this week (4-6 October). catches up with just some of them to find out more on their plans and why they see the event as crucial to their brands’ growth.

Today: Naru Naru (C115).

“We are thrilled to be exhibiting and sharing our brand’s exciting journey at BLE,” Angelo Ramessar and Shannon Hayes, founders and artists of Naru Naru tell LSB. “At our stand (C115), you will have the opportunity to discover our adorable original characters, along with the enchanting story that brings them to life.”

Naru Naru’s journey began in 2020, when the world was grappling with the Covid pandemic – although the character was actually born as a doodle back in 2011. “With the belief that a little positivity and motivation could make a difference in people’s lives, we started creating adventures of Naru, accompanied by uplifting quotes,” say Angelo and Shannon. “The adorable charm and relatable messages of Naru resonated deeply with audiences, and soon we began receiving requests for merchandise featuring our lovable character.

“Driven by the love and support from our growing community, we decided to make Naru Naru merchandise available online and at conventions. The response was overwhelming, and our merchandise found its way to customers not only in the UK and Europe, but also across North America, South America, Oceania, Australia and Asia.”

The duo will be seeking an opportunity to partner with an established toy/media company at BLE, as it looks to further grow the Naru Naru brand. “By joining forces with a reputable industry player, we are confident that Naru Naru can achieve widespread recognition and become a major player in the toy market,” they comment. “At Naru Naru, our team is highly motivated and passionate. We firmly believe in the tremendous potential of Naru Naru’s success. We look forward to future collaborations to take the brand to new heights.”

This feature originally appeared in the autumn 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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