We delve into the licensing life of Worlds Apart’s head of licensing.
Lucy Wynn-Jones,
Head of licensing, Worlds Apart
My route into the licensing industry went something like this…
I originally worked in marketing in the drinks industry. I then came to Worlds Apart in a marketing capacity before moving into licensing.
How many years in the industry?
17 years.
When I was growing up, I had no idea licensing was an industry so I wanted to be…
An actress.
The deal I am most proud of is…
Signing the My Blue Nose Friends master toy licence.
My most interesting experience in licensing has been…
Working on Horrible Histories – it was very different working with a publisher as the licensor.
The best piece of advice I’ve ever received is…
Anything is possible.
If I wasn’t in licensing, I would be…
In marketing, but I have always had a dream of running a holiday home for disabled children.
Who do you admire most in the industry (and why)?
There are many people I admire in the industry. I always admire those that do product approvals in hot licences, as they have to be so patient with licensees all claiming that their products are the most important.
In a film of your life, which licensed character would play you?
Jessie from Toy Story.
If I could change anything about the industry, it would be…
Stop dual licensing and move Licensing Expo back to New York.
