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The Licensing Q&A… with Lucy Wynn-Jones

We delve into the licensing life of Worlds Apart’s head of licensing.

Lucy Wynn-Jones,

Head of licensing, Worlds Apart

My route into the licensing industry went something like this…

I originally worked in marketing in the drinks industry. I then came to Worlds Apart in a marketing capacity before moving into licensing.

How many years in the industry?

17 years.

When I was growing up, I had no idea licensing was an industry so I wanted to be…

An actress.

The deal I am most proud of is…

Signing the My Blue Nose Friends master toy licence.

My most interesting experience in licensing has been…

Working on Horrible Histories – it was very different working with a publisher as the licensor.

The best piece of advice I’ve ever received is…

Anything is possible.

If I wasn’t in licensing, I would be…

In marketing, but I have always had a dream of running a holiday home for disabled children.

Who do you admire most in the industry (and why)?

There are many people I admire in the industry. I always admire those that do product approvals in hot licences, as they have to be so patient with licensees all claiming that their products are the most important.

In a film of your life, which licensed character would play you?

Jessie from Toy Story.

If I could change anything about the industry, it would be…

Stop dual licensing and move Licensing Expo back to New York.

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