This ad will be closed automatically in X seconds.

“We are having to be more open minded and agile than ever before”

Ahead of next month’s B&LIS, LicensingSource chats to Asda’s Ruth Golightly on why she wanted to get involved, trends and some of the biggest challenges and opportunities facing the industry right now.

Can you explain your role and how Asda fits into the licensing eco-system?

I have been part of the Asda/George family for 15 years working across childrenswear and womenswear, mainly as a buyer and buying manager, but more recently taking the role of head of womenswear. Licensed product at George makes up approximately 15% of our total sales, but on childrenswear is nearer to 30%. On adult we are targeting lifestyle brands as well as traditional licensed brands for growth.

What are the biggest challenges and opportunities facing the licensing industry right now?

Rising costs throughout the supply chain and unpredictability of global issues affecting the supply chain is the main issue right now, almost putting pressure on an increased demand from the customer on the need for buying recognised brands and licenses as this feels a safe and reassuring choice above true fashion and trends in clothing.

What are the biggest trends you’re seeing in licensed apparel that impact brands and retailers?

It’s a mix between safe, nostalgic and popular younger kids brands for toddlers, preschoolers and younger children versus newer, cooler emerging fashion brands such as gaming and lifestyle brands like Netflix.

How have consumer behaviours changed since Covid?

Our online mix versus retail sales has increased dramatically. Also, it’s great value that is front of mind, allowing us to gain newer customers who may previously not have shopped with Asda or George as a first choice.

Why are you looking forward to speaking at B&LIS?

I love the interaction with others and engaging open and honest conversations within others in the industry, it’s a real buzz.

What will delegates take away from your session?

I hope to share how retailers are thinking in a rapidly changing world. We are having to be more open minded and agile than ever before. I also want to get across it’s in everybody’s interest to share best practice to help the whole industry succeed together.

Ruth Golightly is head of womenswear, licence at ASDA. She is participating in a think tank called ‘Can the Licensing Process be Rebuilt?’ alongside Abysse Corp’s Emily Fawcett at the European edition of Brand & Licensing Innovation Summit, taking place 21 June, at the Royal Geographical Society in London. To find out more, click here.

MORE NEWS
Mamas500x500
 
The home and lifestyle brand is teaming with the nursery brand on a new collection of apparel and other products....
Fanattik500x500
 
The pop culture brand has been named Best Licensed Gaming Gifts & Collectables Designer 2022 in the SME News’ Business awards....
Jardinopia500x500
 
Home and garden gift brand Jardinopia has launched a range of licensed Disney gardenwear, tools and bags aimed at adults and children....
George500x500
 
The new Tonie features ten new adventures, including the story of George’s New Dinosaur....
CharlottesWeb500x500
 
“We’re thrilled to once again work with the incredible team at Sesame Workshop."...
LFSwimlogo500x500
 
Team Optimist and Team High Hopes both safely reach the French coast having begun their epic challenge around 11pm last night; amount raised on JustGiving currently stands at over £202,000....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.