Over 230 companies will be exhibiting at the Mandalay Bay Convention Center in Las Vegas for the return of Licensing Expo next week. LicensingSource highlights a selection of companies and what they will be showing.
The global licensing community is ready to re-convene at Licensing Expo next week – 24-26 May at the Mandalay Bay Convention Center – for its first in-person gathering since 2019.
Attendees and exhibitors are eager to meet with existing and potential new partners, as indicated by the 3,800+ meetings confirmed to date on the event’s online platform.
Over 230 exhibitors will be on the showfloor, ranging from big name studios such as Universal, Warner Bros., MGM and Paramount, through to newcomers including TheSoul Publishing, Ninja Kitties, Riot Games and Moonbug Entertainment.
Two major keynotes will be taking place, kicking off on 24 May with The Power of Possibilities: What’s Ahead for Licensing. Paramount’s Pam Kaufman and VaynerMedia’s Gary Vaynerchuk will be exploring the most effective ways to meet consumers where they are, everywhere they are.
This will be followed on 25 May by From Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment, with a panel of experts discussing what needs to be considered when developing and executing a LBE deal, including how best to protect brand integrity.
“Retailers and licensees from around the world are registered to attend next week’s event, each searching for the hottest new brands to partner with to bring consumers fresh and exciting content, products and experiences,” commented Anna Knight, svp of the Global Licensing Group. “It’s been three years since our last event, and people are ready to make deals and invest in strategic partnerships that will bring consumers even closer to the brands and characters they love.”
Anna continued: “But the event is so much more than partner meetings. This year is special, serving as a reunion for friends, colleagues and peers to celebrate past successes and take a sneak peek into the future of licensing, from experiential displays to world-class education.
“It’s also a great platform for newcomers to the industry to experience the creative world of licensing first hand and meet directly with the decision makers in one place; there’s simply no other place to meet such a wide variety of brands for license under one roof. It’s a highly curated show designed to inspire; we could not be more excited and encourage all event guests to engage with as many of the available offerings.”
LicensingSource has also highlighted a selection of exhibiting companies across the character, entertainment, lifestyle, sports and art categories to find out what they will be showcasing during the three-day event.
In addition, stay tuned to LicensingSource next week for live updates from the Licensing Expo show floor.