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Infinity Brands readies Frida Kahlo food gifting

Art Ask Agency is continuing to build the licensing programme for Frida Kahlo, revealing a collaboration with Infinity Brands.

The company – which trades as Keep Calm and Carry On Beverage Company – is on board for a range of food and gift items for the UK and EU.

The plan is for products including biscuits and cookies, chocolates, tea, hot chocolate and confectionery, married with complementary gift items.

“We are really excited to have acquired the licence to develop Frida Kahlo food and beverage gift products for launch next year,” commented Darren Rickless, md of Infinity Brands. “Frida’s iconic image and work offers us real opportunities to engage with both new and existing retail customers to offer products which will resonate with the huge number of consumers already in love with this brand.”

Maria Strid, owner of Art Ask Agency, added: “I’m very pleased to see the Frida Kahlo brand enter into this new category in the UK. I can’t wait to try these delicious products that can be enjoyed with the whole family.”

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