This ad will be closed automatically in X seconds.

INK Group welcomes master toy for Zafari

Toy Plus on board to create toy line for property, launching in autumn 2020.

INK Group is continuing to grow the Zafari brand, welcoming Toy Plus as its new master toy partner.

Toy Plus – which will act as the global master toy – will create an initial line focusing on cuddly plush, figurines and creative play-sets, all due for launch in autumn 2020.

“We are very excited to see the creative and amazing toy line that we know Toy Plus will create,” said Claus Tømming, managing partner at INK Group. “They have great experience in creating toys that appeal to kids in every corner of the world and we have no doubt that the DNA of Zafari will shine through in the toy line and show that sometimes being different makes all the difference… also when it comes to toys.”

The news comes as Zafari – which stars Zoomba, the zebra striped elephant, and his friends as they promote inclusivity and friendship – is making waves in the Italian marketplace.

During the summer, the show proved a hit with a strong launch on Rai Yoyo, while Maurizio DiStefano Licensing has been building the consumer products programme.

Licensees on board in the territory include Clementoni, Ravensburger, Play Press, Multiprint and Pon Pon Edizioni to name a few, with the first products expected to launch in Q4 in time for Christmas.

Annalisa Woods, commercial director at INK Group, commented: “Zafari celebrates the differences between us all and is very relevant in a time where we are experiencing massive changes in the world.

“We are very excited about all the new great partnerships that Zafari are building at the moment, including all the Italian licensees, and we feel privileged that so many wonderful partners want to join us on the Zafari journey to make a difference.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.