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Irregular Choice adds Care Bears to licensed offer

New 34-piece collection features fresh styles which showcase each bears’ individual personality.

Quirky footwear and accessories brand, Irregular Choice is continuing its work within the licensed space, using the Care Bears as its latest inspiration.

A new 34-piece collection promises ‘plenty of rainbows, fluffy clouds, plushie stars and sparkling gems’, with fresh styles helping to showcase each bears’ individual personality.

The range includes boots, bags, purses, clutches, shoes with Irregular Choice’s trademark intricate feature heels, trainers, socks, tights and sliders among others.

“Irregular Choice has always been about spreading joy, playing with colour and having fun, so skipping through Care-A-Lot – a world filled with rainbows, fluffy clouds and cute, cuddly bears – was a perfect fit for the brand,” said Sally Glover, international brand and marketing manager at Irregular Choice. “We had so much fun creating this Care Bears collection and can’t wait to share it with the world.”

Roubina Tchoboian, vp of international licensing at Cloudco Entertainment, added: “We are thrilled to be launching another accessories collaboration with Irregular Choice. Their creative approach brings the Care Bears to life in such a fun and unique way that we know our fans will love.”

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