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“It’s fantastic to see that our industry is still very much pulling together”

Carte Blanche’s Talia Tester on continued interest on evergreen brands and alternative categories seeing growth due to lockdown.

Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.

Against this backdrop, asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.

Today: Talia Tester, licensing manager, Carte Blanche.

“Certainly the drive to consume and purchase online has been fast-tracked more than ever before, so this is encouraging brands who have less online presence to get creative and explore new ways of showcasing their assets and products.

As a brand we have enjoyed the renewed interest in what consumers class as evergreen brands. The ‘stay home’ message has also led to alternative categories experiencing growth, such as crafting which offers great brand extension opportunities.

It’s also fantastic to see that a year into the pandemic our industry is still very much pulling together and supporting one another every way we can.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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