“It’s fantastic to see that our industry is still very much pulling together”

Carte Blanche’s Talia Tester on continued interest on evergreen brands and alternative categories seeing growth due to lockdown.

Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.

Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.

Today: Talia Tester, licensing manager, Carte Blanche.

“Certainly the drive to consume and purchase online has been fast-tracked more than ever before, so this is encouraging brands who have less online presence to get creative and explore new ways of showcasing their assets and products.

As a brand we have enjoyed the renewed interest in what consumers class as evergreen brands. The ‘stay home’ message has also led to alternative categories experiencing growth, such as crafting which offers great brand extension opportunities.

It’s also fantastic to see that a year into the pandemic our industry is still very much pulling together and supporting one another every way we can.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.