This ad will be closed automatically in X seconds.

“It’s fantastic to see that our industry is still very much pulling together”

Carte Blanche’s Talia Tester on continued interest on evergreen brands and alternative categories seeing growth due to lockdown.

Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.

Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.

Today: Talia Tester, licensing manager, Carte Blanche.

“Certainly the drive to consume and purchase online has been fast-tracked more than ever before, so this is encouraging brands who have less online presence to get creative and explore new ways of showcasing their assets and products.

As a brand we have enjoyed the renewed interest in what consumers class as evergreen brands. The ‘stay home’ message has also led to alternative categories experiencing growth, such as crafting which offers great brand extension opportunities.

It’s also fantastic to see that a year into the pandemic our industry is still very much pulling together and supporting one another every way we can.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
531PeaksChallenge500x500
 
The next major challenge in aid of industry charity The Light Fund has been confirmed for September 2025, taking in the five highest peaks in the UK and Ireland....
CareBearsMonsters500x500
 
Cloudco Entertainment and Universal Products & Experiences have joined forces for a collaboration that merges the Care Bears with iconic legends of horror....
CrayolaLOLHunter500x500
 
Hunter Price International has been named the consumer products partner in the UK and Europe for L.O.L. Surprise! and Crayola for the L.O.L. Surprise! Loves Crayola collaboration....
EmojiUK500x500
 
"This partnership with Big Picture Licensing marks a thrilling new chapter for emoji."...
LisaSweeney500x500
 
Based in Melbourne, Lisa Sweeney will be responsible for supporting Licensing International’s Australian and New Zealand members through networking opportunities, educational programmes and expanded retail initiatives. ...
StrangerThingsClarks500x500
 
The new brand collaboration with the Netflix hit sees Clarks delve into its archive and recreated some of its most iconic silhouettes....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.