“It’s the perfect opportunity to thank everyone who has been on the journey with us”

LSB’s bumper autumn issue comes with a special 16-page publication devoted to leading character events provider and mascot manufacturer Rainbow Productions – a company that needs little introduction to most readers of Licensing Source Book.

Published to mark Rainbow’s four decades in business, the supplement showcases Rainbow’s brand refresh while celebrating how this once small subsidiary of CPLG has grown to become a global market leader in the costume industry, with clients including Hasbro, BBC Studios, LEGOLAND, UEFA, FIFA and the Saudi Pro League.

From Paddington dancing with the Princess of Wales in 2017 to Peppa Pig leading the conga line at Eurovision this year, there have been some memorable milestones on Rainbow’s journey, as former md David Scott can attest (“We’d do whatever it took to make a character appearance a success,” he recalls on page 4, “even if it meant me holding on to Spot the Dog hanging out of a Buckingham Palace window for some BBC filming.”)

There’s plenty of business insight too, with creative marketing manager Georgina Huckle explaining how licensed character appearances can boost footfall, press coverage and, mostly importantly, sales (“by as much as 200%”), and sales and marketing director James Barlow and licensing director Magdalena Foulkes outlining some of the key measures Rainbow has put in place – from new licensing and technological capabilities to sustainability policies – to keep the company at the top of its game.

“Hitting our 40th birthday milestone is huge for us, and along with our logo refresh, this LSB supplement is part of our birthday celebrations,” said Simon Foulkes, Rainbow Productions’ owner and md. “We’ve been able to look back at some of our proudest moments from the past and showcase the latest innovations that will future-proof the business. Importantly, it’s the perfect opportunity to thank everyone who has been on the journey with us, from clients and colleagues to the world-class brands that we’re delighted to represent.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TeamRedan500x500
 
The current managing director, Julie Jones - herself having had almost 11 years in the role and 21 years at Redan - is now the sole owner of Redan Publishing....
MrMenHelm500x500
 
The exhibition is open until 21 July and sees Helm showcasing a selection of exclusive original works, prints and merchandise, playfully reimagining the characters and imagery across an eclectic mix of never before seen artwork....
FMPremierLeague500x500
 
The four-year deal will see the popular game have licensing rights to all 20 Premier League club logos, kits and player images from the 2024/25 season....
PrimarkHungary500x500
 
With an investment of over €8 million in the new store and over 180 jobs created locally, the opening marks an important milestone for Primark as it enters its 17th international market....
Wimbledon500x500
 
The latest collection is the largest offering to date, with AELTC looking to capitalise on the current 'tennis-core' trend....
Fran500x500
 
Rubies' Fran Hales on seeing summer as an opportunity for growth and looking to expand its product offering....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.