Multiple Grammy and American Music Award nominee, rapper and songwriter, Ja Rule is set to take to the stage at Licensing Expo’s Opening Night Party.
Ja Rule has dominated the Billboard charts since his debut in 1999, with back to back hit songs and albums. Known for hits including Put It On Me, Between Me and You and Wonderful, Ja Rule has sold more than 20 million albums worldwide over 25 years.
He also understands the importance of expanding his brand beyond music. In recent years, he’s collaborated with fashion designers, as well as footwear designer, Steve Madden, on a line of dress shoes, sneakers and motorcycle-style kicks. More recently, Ja Rule has begun to broaden the reach of his brand into apparel, fashion accessories and wine. Licensing deals are in the works for card games, board games and other product categories, as well.
“With Ja Rule’s expertise on IP and brand extension, as well as 2023 marking the 50th anniversary of Hip-Hop, we could not think of a more perfect industry mover and sought-after icon to mark our first-ever event dedicated to fashion in licensing,” commented Ella Haynes, event director, Licensing Expo. “As a celebrated trendsetter and respected establisher of hip-hop and rap, Ja Rule brings bold energy and innovation to music, fashion, entertainment and brand identity. We cannot wait to have him perform to welcome our attendees and kick-off this year’s highly anticipated expo.”
Charles Singleton, ceo at TreImage, licensing agent for Ja Rule, continued: “Ja Rule has a distinctive style that relates across generations. He’s a savvy artist, extremely smart entrepreneur, an all-around great person to work with, and is truly a legend in the industry. We’re excited about finding additional collaboration and licensing opportunities for this one of a kind icon.”
Licensing Expo takes place from 13-15 June at the Mandalay Bay Convention Center in Las Vegas.
The Opening Night Party will be on Tuesday 13 June at the Daylight Beach Club. To register to attend Licensing Expo and the Opening Night Party, simply click on this link.