Jakks Pacific speeds in with new global Sonic the Hedgehog 3 deal

Jakks Pacific – together with its costume division Disguise – has secured a multi-year partnership with SEGA of America for Sonic the Hedgehog 3.

Through the collaboration, SEGA and Jakks will design, develop and manufacture a range of products including action figures, plush, play-sets, costumes and costume accessories, all set to hit the market in late 2024.

The Paramount Pictures’ feature film is due for release on 20 December 2024.

“Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey. The Sonic movie product has been a resounding success among retail, audiences, kids and the enthusiastic collector community,” commented Kevin Feely, vp of marketing at Jakks Pacific. “We eagerly anticipate the return of Sonic and his beloved companions and look forwarding to bringing them back in a big way in 2024.”

Michael Cisneros, associate director of licensing at SEGA of America, continued: “Jakks Pacific has consistently delivered innovative, top quality merchandise for the Sonic the Hedgehog brand. This is our third toy partnership with Jakks for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet. We cannot wait to share the incredible line of toys and costumes to complement the release of the film.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
The coin is the latest in The Royal Mint’s Music Legends series, following the likes of David Bowie, Elton John and Queen....
The Radley X RHS collection includes handbags, purses and tote bags, and features designs inspired by artwork from the RHS Lindley Collections, as well as the RHS Gardens themselves....
Licensing International and the Sports & Fitness Industry Association are gearing up for the second annual Sports Licensing Summit which will take place on 6 March in New York....
The art licensing and design company has appointed Jess Brown to the role of licensing manager....
The next instalments of Bluey - including an extended length special - will premiere this April, marking the series’ first global rollout....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.