Jakks Pacific – together with its costume division Disguise – has secured a multi-year partnership with SEGA of America for Sonic the Hedgehog 3.
Through the collaboration, SEGA and Jakks will design, develop and manufacture a range of products including action figures, plush, play-sets, costumes and costume accessories, all set to hit the market in late 2024.
The Paramount Pictures’ feature film is due for release on 20 December 2024.
“Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey. The Sonic movie product has been a resounding success among retail, audiences, kids and the enthusiastic collector community,” commented Kevin Feely, vp of marketing at Jakks Pacific. “We eagerly anticipate the return of Sonic and his beloved companions and look forwarding to bringing them back in a big way in 2024.”
Michael Cisneros, associate director of licensing at SEGA of America, continued: “Jakks Pacific has consistently delivered innovative, top quality merchandise for the Sonic the Hedgehog brand. This is our third toy partnership with Jakks for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet. We cannot wait to share the incredible line of toys and costumes to complement the release of the film.”