This ad will be closed automatically in X seconds.

Jakks Pacific speeds in with new global Sonic the Hedgehog 3 deal

Jakks Pacific – together with its costume division Disguise – has secured a multi-year partnership with SEGA of America for Sonic the Hedgehog 3.

Through the collaboration, SEGA and Jakks will design, develop and manufacture a range of products including action figures, plush, play-sets, costumes and costume accessories, all set to hit the market in late 2024.

The Paramount Pictures’ feature film is due for release on 20 December 2024.

“Sonic the Hedgehog 3 promises to be an exciting addition, with the Blue Blur embarking on his next thrilling journey. The Sonic movie product has been a resounding success among retail, audiences, kids and the enthusiastic collector community,” commented Kevin Feely, vp of marketing at Jakks Pacific. “We eagerly anticipate the return of Sonic and his beloved companions and look forwarding to bringing them back in a big way in 2024.”

Michael Cisneros, associate director of licensing at SEGA of America, continued: “Jakks Pacific has consistently delivered innovative, top quality merchandise for the Sonic the Hedgehog brand. This is our third toy partnership with Jakks for the Sonic movie franchise, and Sonic the Hedgehog 3 will be the best yet. We cannot wait to share the incredible line of toys and costumes to complement the release of the film.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.