Jazwares has further expanded its global presence, acquiring Australian full service toy distributor, Big Balloon.
Big Balloon has been a key player in the Australian toy industry for more than 12 years, championing big and small brands through to retail success via an extensive network of partnerships with major and independent players.
“The Australian toy market is a $1.7B industry; the acquisition of Big Balloon is an investment in our future global growth with a solid partner in the Australian market,” commented Judd Zebersky, founder and ceo at Jazwares. “Chris Loverso is an excellent manager and we are fortunate to have him and his entire team become a part of the Jazwares family.
“Jazwares Australia will have a major impact on the toy industry in the long-term, with the team’s laser focus on Jazwares’ brands and business, adding value to all retail partners and consumers.”
Arthur Ferreira, svp of international sales and marketing, continued: “Jazwares has worked with Big Balloon for eight years now. We will build on that foundation to further strengthen local relationships with established global licensing partners, providing a closer connection to the end consumer. And we will continue to work closely with our third-party distribution partners around the world to consistently deliver results.”
Big Balloon co-founder Chris Loverso will serve as md of Jazwares Australia.
He commented: “The company’s leadership, combined with the cultural alignment and our mutual passion for brands, made this the natural evolution for both our businesses. As team members, not just partners, we will be able to add our extensive experience and expertise in the Australian marketplace to add value and continue to grow the market-leading Jazwares brands and the long-serving partners we proudly represent in Australia.”