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Jazwares named master toy and plush licensee for Five Nights at Freddy’s 

Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. 

Building off the immersive settings and characters from the franchise, Jazwares’ FNAF portfolio will expand on the fictional world like never before through must-have toy products across numerous categories, including pet.

Jazwares_LogoJazwares has secured the licensing rights to manufacture a robust cross-category line of toys and plush inspired by the franchise, set to launch at mass retail in 2025. The full line will include character figures of varying scales, playsets, plush, pet toys, one-of-a-kind collector’s items and more.

“Five Nights at Freddy’s has taken the gaming world by storm, and as master toy licensee, Jazwares has the tremendous opportunity to further connect with fans of the games and immerse them in the series like never before,” said Judd Karofsky, evp of Jazwares. “We’re thrilled to take the world of Five Nights at Freddy’s beyond the screen and into the hands of fans.”

Russell Binder, CEO of Striker Entertainment, the agency of record on behalf of Scottgames, added: “Five Nights at Freddy’s, which turns 10 in August, has grown into a top media franchise and billion dollar retail brand via the steady introduction of new games, books and motion pictures. It is a true transmedia franchise that we believe will be immensely benefited by the selection of Jazwares as the master toy partner.

“The stakeholders have bent over backwards to listen to the fans of the franchise and hear what they’re asking for, and we believe that Jazwares (as fans themselves) will aim high and keep the new and existing fans engaged with high quality plush, action figures and innovation across categories.”

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