Joie reveals new partnership with Manchester City Women

Joie has signed a new official partnership with Manchester City Women’s Football Club, making it the club’s Official Family Partner.

As part of the new deal, Joie will see its logo on the back of the women’s first team playing shorts for all fixtures for the period of the partnership. The company will also have the opportunity to interact with fans at every Women’s team fixture in a variety of ways, from offering exclusive prizes and experiences, to branded LED boards around the perimeter of the pitch.

In addition, Joie will also have access to first team players for bespoke content production.

“We are delighted to be working with Manchester City – their commitment to family values and high standards aligns with everything that Joie stands for,” commented David Welsh, md at Joie. “We are immensely looking forward to exploring the full potential of this partnership and throwing the full weight of our support behind the women’s team at what is a very exciting time for women’s football.”

Gavin Makel, md at Manchester City Women, continued: “We’re delighted to announce our partnership with Joie today. Joie’s commitment to celebrating and embracing family values and delivering to a high standard aligns perfectly with Manchester City and we look forward to working together to bring new offerings and experiences to our fans.

“This recent partnership announcement is also another positive reflection of the growing commercial appeal for the women’s game and our Manchester City Women’s team and it’s great to have Joie with us on this journey.”

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