This ad will be closed automatically in X seconds.

Joie reveals new partnership with Manchester City Women

Joie has signed a new official partnership with Manchester City Women’s Football Club, making it the club’s Official Family Partner.

As part of the new deal, Joie will see its logo on the back of the women’s first team playing shorts for all fixtures for the period of the partnership. The company will also have the opportunity to interact with fans at every Women’s team fixture in a variety of ways, from offering exclusive prizes and experiences, to branded LED boards around the perimeter of the pitch.

In addition, Joie will also have access to first team players for bespoke content production.

“We are delighted to be working with Manchester City – their commitment to family values and high standards aligns with everything that Joie stands for,” commented David Welsh, md at Joie. “We are immensely looking forward to exploring the full potential of this partnership and throwing the full weight of our support behind the women’s team at what is a very exciting time for women’s football.”

Gavin Makel, md at Manchester City Women, continued: “We’re delighted to announce our partnership with Joie today. Joie’s commitment to celebrating and embracing family values and delivering to a high standard aligns perfectly with Manchester City and we look forward to working together to bring new offerings and experiences to our fans.

“This recent partnership announcement is also another positive reflection of the growing commercial appeal for the women’s game and our Manchester City Women’s team and it’s great to have Joie with us on this journey.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LeilaLoumi500x500
 
Leila will be responsible for executing Banijay Rights’ licensing and merchandising strategy across key brands including MasterChef, Peaky Blinders, Black Mirror and Simon’s Cat among others....
Blueynew500x500
 
Bluey and Bingo’s dad Bandit is the on-screen father figure with the biggest influence on day-to-day parenting, according to a new BBC Studios survey....
RichardRadford500x500
 
Bioworld International's Richard Radford on successfully growing the business and continuing its roll out into Europe....
RHSSockshop500x500
 
The Royal Horticultural Society has confirmed that SOCKSHOP has been licensed to produce the first-ever RHS range of socks....
POCat5500x500
 
The summer of 2024 will mark a significant milestone for Products of Change as the brand and licensing industry’s only dedicated platform to sustainable transformation celebrates its five-year anniversary with a special get together for its community of members, industry pioneers and change makers....
PrimarkSpongebob500x500
 
The retailer has expanded its partnership with Paramount to celebrate 25 years of SpongeBob SquarePants....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.