Kellogg’s teams with sportswear brand, Hummel for new collaboration

Pink Key Licensing and Brand Design have revealed a new collaboration between Kellogg’s and sportswear brand, Hummel.

The new collection showcases a range of apparel including t-shirts, caps, sneakers and socks, each infused with a blend of nostalgia and contemporary style.

Designed to celebrate the spirit of Kellogg’s, the collection aims to capture the essence of comfort and durability, as well as resonating with fans and fashion forward consumers.

“We are delighted that the team at Brand Design have been able to facilitate this partnership; we love the range and designs and the product quality is superb,” commented Richard Pink, md at Pink Key Licensing.

A spokesperson at Brand Design continued: “This is a partnership that marries Kellogg’s iconic brand essence with Hummel’s renowned sportswear innovation. We believe this partnership will delight our customers, offering them a unique way to connect with the Kellogg’s brand in their everyday lives.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LicensingExpothumbnail500x500
 
This year’s show - taking place from 20-22 May at the Mandalay Bay Convention Center in Las Vegas - will see a 16% year-over-year increase in exhibiting companies, from key growth areas including food and beverage, fashion, LBE, sports and character licensing....
JackHendyRHS500x500
 
We find out more about Royal Horticultural Society's licensing development executive....
SamBillinghurstBrown500x500
 
We find out more about Retail Monster's licensing and retail associate....
TheWiggles500x500
 
Following a strong upturn in business performance - including new strategic partnerships and internal team advancements - the group continues to build momentum across Australia and global markets....
NatGalleriesScotlandLOGIC500x500
 
Based in Tokyo, LOGIC designs and sells apparel and accessories throughout Japan, China and Taiwan in stores such as United Arrows, Beams and Urban Research....
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.