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Kennedy Publishing debuts Hearts by Tiana magazine

Latest issue of Totally magazine features ten year old YouTube star, Tiana Wilson.

Kennedy Publishing has teamed up with YouTube star, Tiana Wilson for the latest issue of its Totally magazine.

The 36-page title is based on Tiana’s licensed brand, Hearts by Tiana – which debuted exclusively in Asda and saw a 60% sell-through in the first week as fans (known as the TT Squad) rushed to buy merchandise.

Fans will be able to take the TT Squad quiz, solve puzzles, get involved in Squad pranks and get crafting. There will also be pull-out Tiana posters and an exclusive competition for Hearts by Tiana products.

In addition, readers will also receive a Squad Set gift including gel pens, notepad, scrunchie and a surprise collectable.

“We are excited to be working with Tiana for this new one-shot edition of Totally magazine,” commented Sophie Rowlands, licensing director at Kennedy Publishing. “High quality editorial, design and gifts combined with Tiana’s huge following will ensure the magazine is a great success at retail.”

Explaining why Hearts by Tiana has been the UK’s biggest influencer-led licensed product launch to date, Ian Shepherd, founder and ceo of The Social Store, offers: “It has opened up a new category of licensors injecting new opportunities into the retail space and demonstrated the power of licensing in a new, high profile and rapidly growing influencer industry.

“We are very proud to work with Kennedy Publishing on this landmark magazine and are sure it will be a huge success for kids looking to learn more about Tiana.”

The Hearts by Tiana range – which includes daywear, nightwear, bags, shoes, accessories and stationery – is available at over 1,000 retailers across the UK. Readers can find an exclusive discount code inside the magazine to put towards their favourite items.

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