King Features Syndicate has welcomed viral music brand, Crazy Frog to its roster.
Under the agreement, King Features will represent Crazy Frog across all categories in North America including apparel, accessories, collectables and more.
The global entertainment phenomenon – which went viral before social media, smartphones and apps were mainstream – is now looking to make a comeback and grow its reach with new songs and music videos, a short-form YouTube series and smartphone games.
After first debuting in 2005, Crazy Frog music rose to number one on charts all over the world backed by several high-end animated music videos. On YouTube today, Crazy Frog has 5.5 billion official video views, 11 million channel and 3 million video views daily.
King Features will be kicking off Crazy Frog’s US merchandising programme with collectables from Youtooz, which will launch later this year to coincide with the drop of new music.
“Crazy Frog has been a global sensation for years with its fun and catchy music, and we are thrilled to welcome this beloved character to the King Features family,” said Carla Silva, vice president and general manager, global head of licensing, King Features. “The brand already has such a dedicated fanbase and we look forward to continuing growing its presence within North America through exciting content and merchandise that everyone can enjoy.”
Sigrid Soderberg, ceo and executive producer of CF Entertainment, the IP owner of the character and the original creator of the animated content, added: “We are very happy to have King Features on board for the new Crazy Frog adventures.
“We were looking for a creative and experienced partner in licensing to further elevate our brand on the North American market and King Features felt like a perfect match. The new creative content paired with King Features experience speaks of a long-lasting relationship.”