Following the completion of her latest worldwide tour, Lady Gaga and global anime brand Crunchyroll are presenting a second Crunchyroll Loves streetwear collaboration in celebration of the ambitious, Grammy-winning album Chromatica.
Presales for the collection have launched exclusively on the Crunchyroll Store and will end on 8 November. A portion of the proceeds will be donated to Born This Way Foundation, a nonprofit organisation co-founded by Lady Gaga and her mother, Cynthia Germanotta, with the mission to support youth mental health and work with young people to build a kinder and braver world.
The second Crunchyroll Loves x Lady Gaga streetwear collection will feature specially-designed artwork from McFlyy alongside experimental treatments and an ‘out-of-this-world’ palette.
The line-up includes a black tee featuring a pink and black anime-inspired Lady Gaga on the back; a white and grey tie dye short sleeve tee featuring an anime-inspired Lady Gaga; a white long sleeve tee with a greyscale Lady Gaga with neon pink Chromatic sleeve accents; a black hoodie; a pair of fluorescent yellow sweatpants; a acid-washed bucket hat; and a pink beanie.
“Lady Gaga cares deeply for her fans and we’re excited to present another high energy collection that captures the joy and artistic expression inspired by Chromatica,” commented Terry Li, svp of emerging business at Crunchyroll. “We are also grateful to support Born This Way Foundation in their efforts to create a kinder and more inclusive world, especially for fans online.”