Learning Resources to expand Numberblocks brand as master toy

Learning Resources has partnered with Alphablocks to bring the Numberblocks characters from the screen into classrooms and homes across a wide range of toy categories.

The master licensing agreement was brokered by Larkshead Licensing.

Learning Resources and its sister company, hand2mind, will expand the popular Numberblocks content into a complete line of toys including plush, figures, play-sets, vehicles and more.

The companies are also launching curriculum and other classroom items featuring the Numberblocks characters in 2022.

The Learning Resources and Alphablocks relationship started last year with the successful launch of two Numberblocks MathLink Cubes Activity Sets. Inspired by the show itself, the learning sets mirror the content of the actual episodes providing hands on experiences for children ages three and up.

“It was the knowledge that parents and teachers were using our MathLink Cubes to reinforce the Numberblocks maths learning that was the starting point for this amazing journey,” said Dennis Blackmore, md of Learning Resources. “When our initial stock of the first set sold out within a day, we quickly realised that there already existed an incredible demand for Numberblocks related products.

“Now we are thrilled to be partnering with Alphablocks to deliver even more Numberblocks fun to young learners across the globe.”

The first release under the new global master licensing deal will feature a line of plush toys launching in the UK and US in 2022.

By 2023, there will be a more comprehensive selection across categories, including figurines, play-sets, vehicles, imaginative play, coding and electronic toys and games among others.

Joe Elliot, series creator of Numberblocks, added: “This is a dream come true. Numberblocks has lit the spark for millions of young children worldwide, who are engaged and ever hungry for more number fun.

“As soon as we started working with Learning Resources on the Numberblocks MathLink Cubes, we could tell they matched our total commitment to creating only the very best purposeful play experiences for children.”

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