Company launches five new special edition sets to mark the anniversary.
The LEGO Group is marking 20 years of success with the Star Wars brand – releasing five new special edition sets to mark the anniversary.
Star Wars was the LEGO Group’s first IP franchise and has remained one of the most popular. Around 700 different sets – including 1,000 LEGO Star Wars minifigures – five video games, several TV and web series and an abundance of other merchandise has been released since the initial launch.
The new sets are a recreation of some of the most iconic and popular sets from the last 20 years, along with a new sub-theme called Action Battle.
“LEGO play and Star Wars is a dream collaboration for us, and we feel privileged to have one of the strongest fan communities out there who continue to inspire and challenge us to push the boundaries,” said Jens Kronvold Frederiksen, creative director of LEGO Star Wars. “This 20-year milestone is really a dedication and testimony to our loyal fans who have built, reimagined, battled and shared their LEGO Star Wars adventures with us for two decades.
“20 years on, the Force is still with us and there’s still so much more to come.”
Derek Stothard, vp of licensing at Lucasfilm, added: “Our collaboration with the LEGO Group remains a huge success because it allows people to explore the Star Wars galaxy in a very unique way.
“Whether you’re meticulously building the Millennium Falcon for a display shelf or reimagining the battles with LEGO Star Wars models, the LEGO Star Wars range allows us to engage with fans of all ages who find the Star Wars galaxy as special as we do.”
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