This ad will be closed automatically in X seconds.

Levi Roots brand expands with new offering

Levi Roots soft drink range is apparently growing four times faster than other products in its category.

The Levi Roots brand is continuing to expand its soft drink range as it looks to build on its existing success.

A new Tropical Punch flavour will join the range in April, specifically developed for the convenience and impulse channel, reported Talking Retail.

The 500ml bottle will join existing flavours Caribbean Crush and Jamaican Sunset in the range.

The Levi Roots soft drink range is apparently growing four times faster than other products in the 500ml flavoured carbonates market.

The company’s brand manager, Sally Forbes, told Talking Retail that sales are up 3% year on year, with the brand “consistently adding value” to the category.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.