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Levi Roots brand expands with new offering

Levi Roots soft drink range is apparently growing four times faster than other products in its category.

The Levi Roots brand is continuing to expand its soft drink range as it looks to build on its existing success.

A new Tropical Punch flavour will join the range in April, specifically developed for the convenience and impulse channel, reported Talking Retail.

The 500ml bottle will join existing flavours Caribbean Crush and Jamaican Sunset in the range.

The Levi Roots soft drink range is apparently growing four times faster than other products in the 500ml flavoured carbonates market.

The company’s brand manager, Sally Forbes, told Talking Retail that sales are up 3% year on year, with the brand “consistently adding value” to the category.

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