This ad will be closed automatically in X seconds.

Levi Roots brand grows soft drinks line

Exotic Kick flavour is exclusive to independent convenience stores.

The Levi Roots brand is expanding its soft drinks line, with the introduction of a new Exotic Kick flavour.

The variant will be exclusive to independent convenience stores, according to Talking Retail.

Designed to appeal to ‘spice loving’ 16 to 35 year old males, Exotic Kick contains mango and coconut flavours with a ‘kick of chilli’.

It joins existing flavours Caribbean Crush and Jamaican Sunset in the range.

“Shoppers are increasingly looking for more variety and exciting taste sensations within soft drinks chillers, so this is the perfect time to introduce Exotic Kick,” said Ed Jones, senior customer marketing manager at brand owner Nichols.

The Levi Roots brand has significantly expanded in the food and beverage sector since Levi appeared on Dragons’ Den back in 2006. He gained the backing of Richard Farleigh and Peter Jones, who helped get his Reggae Reggae Sauce listed in Sainsbury’s.

The brand now includes soft drinks, ready meals and desserts, as well as the sauce, while Levi has written six cookbooks. In December 2015, he opened the Levi Roots Caribbean Smokehouse in Westfield Stratford.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.