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Licensed fashion names including Primark and Next commit to Textiles 2030

The action plan is described as the “most ambitious ten-year programme for clothing and textiles in the world”.

A host of major fashion names – many with a strong interest in licensed product including Primark, Next and ASOS – have signed up to the Textiles 2030 action plan.

The initiative has been launched by WRAP, the UK’s leading sustainability charity. It is seeking to slash the impact of fashion and home textiles ‘through practical interventions’ throughout the supply chain, reported The Industry.Fashion.

With some 17 major brands and retailers, 26 reuse and recycle organisations and 20 affiliates taking part, Textiles 2030 is supported by more than half of the UK market at its launch today (27 April).

Other key names taking part include Marks & Spencer, John Lewis, Boohoo, Sainsbury’s, Ted Baker, Gymshark, Asda, Tesco and Dunelm among others.

“I’ve been impressed by the way business has committed to reducing the environmental impact of its products and striving for net zero,” commented Marcus Gover, WRAP ceo. “They clearly see this as core to their business models and essential for building back better as they recover from the pandemic. We have been working with business to develop Textiles 2030 to drive forward the sector-wide change needed to redress how we use textiles. Our research shows that public demand is there for clothes made more sustainably, and not disposable fashion so the time is right for this transformation.”

Marcus continued: “Textiles 2030 will create a fashion sector fit for the future and lower the environmental impacts of other household textiles. This is just the beginning of a decade long programme and we need more companies to show their commitment to their customers through Textiles 2030. With clothing having the fourth largest impact on the environment after transport, housing and food we simply cannot afford for sustainability not to be the next big thing in fashion.”

A Textiles 2030 Roadmap has been set out, showing signatories what they must do to deliver the targets, with key outcomes by the end of 2022, 2025 and 2030.

Environmental targets include cutting carbon by 50% and reducing the aggregate water footprint of new products sold by 30%.

Other roadmap ambitions include implementing circular business models and closing the loop on materials.

“In order for our business to continue to succeed, we know we need to innovate and deliver creative solutions,” offered Rosie Howells, head of sustainability at Boohoo Group. “I am excited to see where this partnership takes us and share our learning with the industry as we work together to protect our environment.”

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