Raft of new exhibitors reflect growing property categories in the industry.
The clock is ticking down to this year’s Licensing Expo, with organiser UBM revealing a number of new exhibitors which reflect the growing property categories in the industry.
Brands represented which are new to the show floor include Coca-Cola, Encyclopedia Britannica/Merriam-Webster, Game of Thrones, Penthouse, Perfetti Van Melle, Mars Retail Group, NASCAR, Sony Music, and Summoners War, among many others, highlighting the growing number of properties embracing licensing to extend their offerings, reinforce brand loyalty and engage with consumers.
“We’re thrilled to welcome new exhibitors to Licensing Expo every year,” said Howard Gelb, vp sales, Global Licensing Group, UBM. “More and more brands are seeking ways to better connect and engage with consumers, and licensing has proven to be a valuable strategy which is evident by the growth of diverse property categories on the show floor.
“We’re especially excited to welcome properties from growing licensing verticals, including cannabis, sports, art, food and beverage.”
Sal DeSpirito, vp of marketing and channel development at Encyclopedia Britannica, explained why the brand was keen to exhibit: “As a company new to licensing, we’re excited to be exhibiting at our first Licensing Expo.
“We’re focused on expanding the ways in which we reach new audiences and are eager to introduce the many licensing and partnership opportunities that exist under invigorated content and brand initiatives.”
Licensing Expo 2019 takes place from June 4-6 at the Mandalay Bay Convention Center in Las Vegas.