Warner Bros. Consumer Products, MGM Studios, Crayola and Joester Loria among confirmed names to date.
The first round of exhibiting companies for Licensing Expo Virtual – which is due to run from 24-26 August – have been confirmed.
More than 100 exhibitors spanning a wide range of categories have already confirmed attendance at the event. Among others these include Endemol Shine Group, IMG Worldwide, Crayola, Jazwares, Joester Loria Group, JPatton, Spin Master, MGM Studios, Pokémon Company International, Scholastic, Warner Bros. Consumer Products, WWE and Yale.
This year’s fully online format is strategically designed to spotlight the diverse array of brands participating in Licensing Expo Virtual and facilitate IP discovery.
“We have combined our collection of learnings from our past virtual events with those born from partner and customer conversations in order to produce the most productive and impactful online event to date for the licensing community,” said Anna Knight, vp of licensing, Informa Markets. “We could not be happier with the quality and breadth of the Expo’s exhibitor line-up thus far and look forward to sharing more big name exhibitors as we approach the event in August.”
Anna continued: “Along with its virtual expo floor and searchable IP directory that offers attendees unfettered access to the world’s most innovative brands, Licensing Expo Virtual will also host educational and topical seminars with interactive elements, networking opportunities, curated matchmaking, and Digital Brand Roadshows, all produced with the same fundamental goal: accelerating licensee, retailer and licensor connection.”