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Licensing Expo Virtual reveals first License This winners

Licensing Expo Virtual has revealed the winners of its first License This competition.

License This – in partnership with InventHelp and sponsored by WestEnd Software – is a global competition culminating at Licensing Expo Virtual, taking place now (24-26 August).

The competition provides select illustrators, designers, animators and product inventors with the unique opportunity to pitch their concepts in front of a panel of expert judges. The competition finale can be viewed on demand online.

The winners are:

Character & Animation:

  • Emily Blumenthal and Lindsay Kaye Lippman, The Charmsters (a diversity-based animation brand – main image above).


Brand & Design:

  • Xavier Smith, Kujifunzakids (children’s animation brand, thumbnail image).


Innovations & Product Innovation:

  • Lawrence Canada, The Goodie Jar (a snack food brand, image below).


The License This competition’s 2021 judging panel comprised of 18 senior executives from every corner of the industry including Bioworld Merchandising, Boat Rocker Studio, Crayola, FYE, Hallmark, Licensing International, Lisa Mark Associates, Product Counsel, PowerStation Studios and Redbubble, in addition to partner InventHelp and official sponsor WestEnd Software.

“We at the Goodie Jar are excited to have been chosen as a License This! winner,” said Lawrence Canada from The Goodie Jar. “This is a dream coming to fruition. We look forward to the opportunities and experiences that accompany this accomplishment at Licensing Expo.”

Fellow winner Xavier Smith added: “Winning License This! is an exciting and epic opportunity for The Kujifunza Kids brand and the II Tribes Entertainment family. We look forward to all opportunities from this wonderful experience.”

Finally, founder Emily Blumenthal and creative director Lindsay Kaye Lippman of Kanvas Brands, commented: “We are excited to win the Character & Animation category for the License This! Competition. We believe this will bring awareness and opportunities to The Charmsters, a diversity-based animation brand rooted in joy, inclusivity and girl empowerment.

“We are grateful to the industry for giving us this platform to introduce our mission and female founded brand and look forward to what happens next.”

Brand Licensing Europe’s popular License This competition – which has been running for over a decade – is now open for entries, with the addition of a third award category this year, the Inventions & Product Innovations category.

Snack food brand, The Goodie Jar won the License This! Innovations & Product Innovation Award.
Snack food brand, The Goodie Jar won the License This! Innovations & Product Innovation Award.

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