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Licensing Expo Virtual reveals its License This 2021 finalists

“We are looking forward to an exciting final and crowning the winners.”

Licensing Expo Virtual – which is due to run from 24-26 August – has revealed the finalists for its License This Competition 2021.

The competition has been expanded to the US market for the first time this year, after running for 12 years at Brand Licensing Europe.

It provides select illustrators, designers, animators and product inventors with the unique opportunity to pitch their concepts in front of a panel of expert judges.

The finale will be broadcast live during Licensing Expo Virtual on 25 August.

The finalists are split into three categories – Character & Animation, Brand & Design and Inventions & Product Innovations.

The 2021 finalists are:

Character & Animation:

  • Emily Mullock – Mostly Helpful Elves
  • Patrick Baggatta – Dream Team
  • Emily Blumenthal & Lindsay Kaye Lippman – The Charmsters


Brand & Design:

  • Xavier Smith – Kujifunza Kids
  • Walter Sayers – Waldoodles
  • Sarah Shipley – Off-Kilta Matilda


Inventions & Product Innovations:

  • Candi Obrentz – RestoPresto
  • Lawrence Canada – The Goodie Jar
  • Rick Kellow – GreatPlate Square


“The finalist lineup this year is very strong indeed,” commented Anna Knight, vp of licensing at Informa Markets. “We are excited about the opportunities that License This! opens up for creatives and inventors. Many of our former winners have gone on to produce world-class products and licensing campaigns.”

The competition’s 2021 judging panel comprises 15 senior executives from companies including Bioworld Merchandising, Boat Rocker Studio, Crayola, FYE, Hallmark, Licensing International, Lisa Mark Associates, Product Counsel, PowerStation Studios and Redbubble, as well as partner InventHelp and official sponsor WestEnd Software.

The winners will receive one to one consultation with members of the judging panel, a free turnkey booth at Licensing Expo 2022, one year Licensing International membership and one year Products of Change membership. The winner of the Inventions & Product Innovations category will also receive a one to one consultation with InventHelp.

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