This ad will be closed automatically in X seconds.

Licensing Link Europe hits the road with North Coast 500

Campaign will build on awareness of 516-mile North Highlands touring route.

Licensing Link Europe has been appointed to manage the global licensing for North Coast 500, the 516-mile-long coastal touring route through the Scottish North Highlands.

Since 2015 – when just over 500 miles of stunning coastal scenery were documented and marketed as a road trip under the name the North Coast 500 (NC500) – the Highlands coastal touring route has become a global phenomenon, building an audience reach in 2018 alone in excess of 3.3 billion people.

The cumulative number is now at a staggering 8 billion from around the globe.

Website views have been followed up by visitors – thousands of them, keen to take part in what has been described in many publications as ‘the world’s best road trip’.

Licensing Link Europe – working on behalf of brand owner North Coast 500 Limited – will initially focus on publishing, social expression (in particular stationery, calendars and diaries) and apparel (with outdoor apparel being key).

The campaign will make full use of the stunning imagery the route has to offer in its style guide.

“In the space of a few short years the NC500 has transformed the fortunes of an entire region, showing how to make an iconic destination and a tourism asset into a market-leading property without diminishing the qualities that make it special,” said Ian Wickham, director of Licensing Link Europe. “The brand awareness that comes with this campaign and the NC500 name will boost the popularity of this wonderful destination and the revenue it earns for the region.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
RDproduct500x500
 
Company outlines plans for Roald Dahl Day in September and beyond....
Hasbrologonew500x500
 
New range will launch in 2020 aligning with promotion of new Sony Pictures movie....
SmileyMagic500x500
 
11 partners presenting new lines at Magic, Agenda and Liberty fashion trade shows....
RickyZoom500x500
 
Nickelodeon joins strong roster of broadcasters due to premiere show this autumn....
Rubieslogo2500x500
 
Rubie’s UK bolsters its management team with four new appointments....
Hasbrologonew500x500
 
Initiative will cover brands including My Little Pony, NERF and Power Rangers....
Get the latest news sent to your inbox
Subscribe to our daily newsletter