Licensing Link Europe is ending a successful 2022 with a new sales partnership.
Lightbulb Licensing’s Susan Bolsover (pictured) will be working with the agency across its brand portfolio to help develop licensee and retail activations for The Van Gogh Museum, Pantone, LIFE Magazine and PEZ Confectionery.
Susan founded Lightbulb Licensing earlier this year with the aim of using her skills and industry expertise from a career spanning over 20 years to help businesses both large and small shine a light on their own licensing success story.
Her experience includes high profile roles at Penguin Random House, WildBrain CPLG, DeAgostini and BBC Worldwide.
“Chris [Taday] and I are absolutely delighted to have Susan join us as our client base continues to expand,” commented Ian Wickham, co-director of Licensing Link Europe. “This relationship will certainly add a complementary dimension to the business and allow us to further strengthen the depth of retail activations and licence partnerships as we look to further build across 2023. We really are hugely excited.”
Susan continued: “I’ve long admired the work that Chris and Ian have done across the amazing portfolio of brands they represent and to have the opportunity to collaborate with them and take these hugely iconic properties into new areas of licensing and at retail is incredibly exciting.
“In the last two years the client base has been nominated for a Licensing Award, six B&LLA Awards (with two wins) and three Licensing Excellence Awards so a great base for me to start from.”