This ad will be closed automatically in X seconds.

Licensing Link to rep Football’s Coming Home

Agency looking to cement brand in lead up to 2020 European Championships.

Brand extension and strategy agency Licensing Link Europe is to represent the registered trademark ‘Football’s Coming Home’.

The trademark references the date 1848, which marks the introduction of the Cambridge Rules, widely considered to be the set of rules defining the backbone for the modern game.

Licensing Link Europe will look to build out a programme based on the huge optimism and awareness generated from the 2018 World Cup, cementing it as the brand for football fans in the build up to the 2020 European Championships – where the semi finals and the final will be played in London, UK.

“The mood in the UK right now for football is ridiculously buoyant, for obvious reasons,” stated Ian Wickham, director at Licensing Link Europe. “With the words ‘Football’s Coming Home’ being sung wherever you go (which, by the way is not just unique to this particular tournament, but to every major football event), and a social media reach of 6.7 million last week alone just in English, there is a huge opportunity.

“With the right build and direction, we believe we can cement an umbrella brand to act as the home for the true fan including grass roots football, lower league and amateur divisions, building an environment for those where football really is a part of their lives.

“We are hugely excited to be a part of this and are looking forward to building out the consumer products programme.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
Company is seeking a senior brand partnerships manager....
 
Customers given a sneak peek inside Moominvalley at interactive experience....
 
Growing roster of licences for pin badge and collection coin specialist....
 
Licensee secures pan-European deal with AB InBev for well-known beer brands....
 
Nicholas Durbridge remains a board director, also special advisor to chairman & ceo....
 
New festive collection is part of a yearly release from the pop superstar....
Get the latest news sent to your inbox
Subscribe to our daily newsletter