Licensing Matters steps up game for Shure Incorporated

Licensing Matters Global has secured a new partnership between Shure Incorporated and an award winning European brand renowned for manufacturing gaming chairs and accessories.

The result is the launch of the LEGEND Shure Edition gaming chair and accessories, a new take on gaming chair designs that pays homage to one of the world’s most iconic and globally recognised microphones – the Shure 55SH.

The microphone has been trusted for decades, from live performances to broadcast applications.

The LEGEND Shure Edition Gaming Chair and accessories feature a black and grey colour scheme, accentuated by Shure’s ignition green stitching. The chair’s headrest features the Shure logo and the 55SH emblem embossed into the seat.

The LEGEND’s design takes its inspiration from three core attributes that were fundamental to its development – an automotive-inspired style, a sleek shape and ergonomics which include a built-in lumbar support.

The LEGEND Shure Edition gaming chair also incorporates 4D armrests, a rocking mechanism, plus adjustable height and recline features.

“This is an outstanding gaming chair that is unique in its design and comfort,” commented Leila Loumi, senior global licensing director at Licensing Matters Global. “In finding a first-class partner for our client Shure, we have delivered an exceptional licensed product.”

Paul Crognale, associate director of global retail marketing at Shure, continued: “We are pleased to announce the licensee as an Official Licensing Partner, offering Shure fans in the streaming world the perfect complementary product to their MV7 and SM7B microphones in the form of a beautifully crafted gaming chair. We greatly appreciate Licensing Matter’s expertise and support aligning this partnership.”

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