Key names sign up across variety of categories for eagerly awaited new film.
Penguin Ventures has revealed a host of licensing partners for the upcoming Peter Rabbit movie.
Lifestyle retailer Joules was the first licensee to market, with its children’s fashion range launching in the UK and US.
In addition, TVM Fashion Lab has been confirmed as the licensee for daywear and outerwear; TDP Textiles and Akyroyd & Sons will be producing nightwear, underwear and swimwear; Somerbond will be launching a range of adult nightwear; and RH Smith & Son has been confirmed for dress-up.
For hardlines categories, Rainbow Designs is releasing a plush and toy range; Jumbo Games is launching a 4 in 1 puzzle box set and large floor puzzle; Danilo will be licensing cards and calendars; Infinity Brands has been signed for biscuits and sweets; and Spearmark will launch a range of lunchwear.
For publishing, Redan will produce a magazine, while Phidal and Puffin, part of Penguin Random House Children’s are both publishing a range of book formats. Galaxy Optical is developing a range of licensed eyewear for opticians.
Susan Bolsover, licensing and consumer products director at Penguin Ventures, said: “The response to the Peter Rabbit movie from licensees has been fabulous. We’re thrilled to have such a high calibre of partners on-board who have really embraced this new adventure for Peter Rabbit.”
The movie will launch in cinemas in the UK on March 16.