Licensing partners line up for Peter Rabbit movie

Key names sign up across variety of categories for eagerly awaited new film.

Penguin Ventures has revealed a host of licensing partners for the upcoming Peter Rabbit movie.

Lifestyle retailer Joules was the first licensee to market, with its children’s fashion range launching in the UK and US.

In addition, TVM Fashion Lab has been confirmed as the licensee for daywear and outerwear; TDP Textiles and Akyroyd & Sons will be producing nightwear, underwear and swimwear; Somerbond will be launching a range of adult nightwear; and RH Smith & Son has been confirmed for dress-up.

For hardlines categories, Rainbow Designs is releasing a plush and toy range; Jumbo Games is launching a 4 in 1 puzzle box set and large floor puzzle; Danilo will be licensing cards and calendars; Infinity Brands has been signed for biscuits and sweets; and Spearmark will launch a range of lunchwear.

For publishing, Redan will produce a magazine, while Phidal and Puffin, part of Penguin Random House Children’s are both publishing a range of book formats. Galaxy Optical is developing a range of licensed eyewear for opticians.

Susan Bolsover, licensing and consumer products director at Penguin Ventures, said: “The response to the Peter Rabbit movie from licensees has been fabulous. We’re thrilled to have such a high calibre of partners on-board who have really embraced this new adventure for Peter Rabbit.”

The movie will launch in cinemas in the UK on March 16.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.