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Lift off for European Space Agency merch

Brand gets a boost as first ESA online store launches at Spreadshirt.

Spreadshirt has teamed with the European Space Agency to launch the first online store selling branded merchandise.

The online store will spread the word about the agency through merchandise and play an important role in establishing the Europe-wide ESA brand.

As a central point of entry for all space enthusiasts, the shop offers not just clothing, but also accessories, such as mobile phone covers and backpacks. Adults can choose between t-shirts, hoodies, sportswear, bags and accessories from the three product lines Classic, Design and United Space.

For children, products will be available with the popular space mascot, Paxi.

“We’d only had a small merchandising offer at our locations before,” said Philippe Willekens, director of ESA communications. “Now, with the online store, ESA can make our merch available to a broader public in Europe.

“ESA is Europe’s gateway to space and a central merchandising offer is intended to convey the positive image of a united space travel in Europe and beyond.”

Philip Rooke, ceo of Spreadshirt, added: “In the 1980s, my father worked for ESA. He gave me an official ESA t-shirt and that quickly became one of my favorite shirts. That definitely contributed to my lifelong enthusiasm for new technologies.

“Now, one generation later Spreadshirt is helping ESA to create a unique e-commerce store solution with print on demand technology, so ESA can continue to inspire fans around the world.”

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