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Limited edition Star Wars Frubes hit the shelves

Yogurt brand Yoplait collaborates with Disney UK on special packs.

Yogurt brand Yoplait has teamed up with Disney for the launch of a special Star Wars on pack promotion with Frubes.

Launching from August 26, each pack will include a competition giving consumers the chance to win a trip to Orlando to visit the Star Wars: Galaxy’s Edge theme park at Walt Disney World Resort.

The launch will be backed with a TV ad and video on demand platforms, reported Talking Retail.

Flavours will include Strawberry, Red Berries & Peach, Banana & Strawberry and Strawberry, with the packs available until the end of September.

“We are really excited about this collaboration and are confident it will encourage kids to play,” said Rosanne McDonnell, brand manager for Frubes.

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