This ad will be closed automatically in X seconds.

Limited edition Star Wars Frubes hit the shelves

Yogurt brand Yoplait collaborates with Disney UK on special packs.

Yogurt brand Yoplait has teamed up with Disney for the launch of a special Star Wars on pack promotion with Frubes.

Launching from August 26, each pack will include a competition giving consumers the chance to win a trip to Orlando to visit the Star Wars: Galaxy’s Edge theme park at Walt Disney World Resort.

The launch will be backed with a TV ad and video on demand platforms, reported Talking Retail.

Flavours will include Strawberry, Red Berries & Peach, Banana & Strawberry and Strawberry, with the packs available until the end of September.

“We are really excited about this collaboration and are confident it will encourage kids to play,” said Rosanne McDonnell, brand manager for Frubes.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
SpielTrend2020500x500
 
Toys for Future, Digital Goes Physical and Be You! identified by international TrendCommittee....
NCircusscooter500x500
 
Ryan Williams Junior replica scooter launches at UK stores....
RDVisionExpress500x500
 
International Eyewear to launch 12 children's frames across five titles....
LisaShand500x500
 
Blueprint's Lisa Shand highlights the positives and negatives in the rest of 2019....
RGJudging2019500x500
 
Asda's Ruth Golightly talks key trends within the licensed apparel category....
Frieghtgeist500x500
 
IT: Chapter 2 and Stranger Things come top of the dress-up search listings....
Get the latest news sent to your inbox
Subscribe to our daily newsletter