This ad will be closed automatically in X seconds.

Limited edition Star Wars Frubes hit the shelves

Yogurt brand Yoplait collaborates with Disney UK on special packs.

Yogurt brand Yoplait has teamed up with Disney for the launch of a special Star Wars on pack promotion with Frubes.

Launching from August 26, each pack will include a competition giving consumers the chance to win a trip to Orlando to visit the Star Wars: Galaxy’s Edge theme park at Walt Disney World Resort.

The launch will be backed with a TV ad and video on demand platforms, reported Talking Retail.

Flavours will include Strawberry, Red Berries & Peach, Banana & Strawberry and Strawberry, with the packs available until the end of September.

“We are really excited about this collaboration and are confident it will encourage kids to play,” said Rosanne McDonnell, brand manager for Frubes.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Six young professionals make shortlist for 2019 accolade, to be presented at The Licensing Awards....
Beauty specialist launches collection of Star Wars-inspired sheet face masks....
Current childrenswear relationship with Debenhams will end in February 2020....
Fast growing company secures deal with NYC & Company....
Wallace & Gromit and Shaun the Sheep join company's Potty Feet family....
Brand collaboration at RHS gardens and flower shows attracting big crowds....
Get the latest news sent to your inbox
Subscribe to our daily newsletter