Lisle Licensing is celebrating an ‘outstanding year’ across the UK and Europe for Lucia Heffernan, the animal artist who morphs every day human experiences into the animal kingdom.
Lisle Licensing manages the programme for Lucia on behalf of Italian-owned Rainbow S.p.A.
Earlier this year, Pigment Productions came on board with the artist and launched a greetings card range in June. She was then nominated as a finalist for Best Licensed Card range by Pigment Productions at The Henries in October.
A key focus for Lisle Licensing in 2023 was to broaden the scope of the Lucia Heffernan brand beyond the art and paper category.
Delivering on this, Lisle Licensing has signed two significant partners with long-term product focuses. First up, Skinny Dip London‘s two-year agreement spans its UK and Eire distribution channels, focusing on a range that features Lucia’s artwork on phone cases, phone straps, airpod cases, tote bags, plus make up and wash bags.
Retail distribution includes Claire’s and Primark, and the worldwide skinnydiplondon website, as well as the new sub-brand, Custard, which targets a broader retail audience. The collection is backed by a social media marketing campaign.
In addition, Groovy UK has secured a three-year deal focused on Lucia’s funny animals and a range of products which includes home accessories, food and drink storage for on-the-go, as well as travel accessories and gifting items.
Beyond the expansion into new categories, the paper product portfolio for Lucia Heffernan continues to expand, with three new partners that span multiple territories.
Portico has signed for dated products in 2025 and 2026 featuring the popular Yoga Chicks designs, which have proven to be a bestseller for greeting cards partner Pigment. The range will include wall calendars, diaries and desk calendars and retail across the UK and Eire.
Neumann Verlage will deliver dated products that include a wall calendar for 2025 and 2026 focusing on the funny animals range for distribution across Europe, UK and Eire; and Dumont Kalenderverlag (a separate division of the Neumann Verlage business), will oversee two 2025/2026 lines featuring the popular Yoga Chicks, a wall calendar and family planner.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
