Lisle Licensing has been appointed as the exclusive licensing agent for professional chef, mum of three and aspirational Instagram influencer, Lillie Farrow.
The agency will represent Lillie in developing her brand and bringing to life her connection with young families, parents and foodies who are inspired by healthy eating, family connectivity and a lifestyle which empowers strong physical and mental health.
As a mum with young children, Lillie joined Slimming World to lose weight. Having lost five and a half stone she started a blog to share her renewed love of cooking alongside her personal viewpoint on life as a mum, and a woman who wanted to express her day-to-day feelings with those who were interested in her personal journey.
Today, Lillie has a following of more than 92k Instagram followers which increases week on week, a website which delivers strong brand engagement and partnerships which include the likes of Fujifilm, Tesco Food, Pyrex, Green & Black’s and Osmo modern learning. Most recently she was a key partner in a live Cooking and Lifestyle Show by Finish, alongside Bake Off star, Manon Lagreve.
Lisle’s initial licensing focus will be centred upon publishing, which will aspire to her loyal fan base, as well as kitchen tools for parents and children to use alongside one another. In addition, healthy meal kits for babies, toddlers and families helping to make feeding the family a fun and easy experience for parents and the whole family.
“As a new mum myself, Lillie was someone that I could follow and take guidance from in areas I knew so little about and honestly found so daunting,” commented Francesca Lisle, md of Lisle Licensing. “Feeding your child with no experience is such a big thing, and constant worries if you are feeding them the right types of food, plus ensuring the rest of the family is fed.
“Lillie is so personable and down to earth, providing easy, simple advice which resonated so well with me, I just knew there was a great opportunity for her to help new parents with her approachable style. We are already having so much fun with Lillie and her brand and can’t wait to share it with the wider market.”
Lillie added: “I am so excited to be working with Lisle Licensing creating my own brand and product line. It has been a dream of mine to get more families and people cooking and I can’t wait to see my ideas and vision come to life.”