Liverpool FC and Converse have unveiled a new limited edition collection, which aims to celebrate the club’s supporters.
In the first link up between the duo, the lifestyle collection – which launches on 6 April across LFC Retail – also pays homage to the passion and rich history of LFC, while also championing its future.
Five young Reds – broadcaster Rubi Deschamps, singer Rain Castillo, multidisciplinary artist Sterling Rose Kelly, rapper Dayzy, and commentator and campaigner Roopa Vyas – take centre stage in the original collaboration, with a campaign called ‘creating from the ground up’.
The launch also features five LFC players: Andy Robertson, Fabio Carvalho, Shanice van de Sanden, Taylor Hinds and Leanne Kiernan.
The collaboration kicks off with nine pieces, dual-branded with LFC and Converse logos. Two standout pieces include the iconic Chuck 70 high-top sneakers, which are covered with Liver birds, Sea Holly and YNWA, plus the woven varsity jacket with special references to the 1984 European Cup final, where the Reds beat AS Roma on penalties.
Also in the collection are a bucket hat, Run Star Hike sneakers, polo shirt, t-shirt, shorts, tracksuit top and bottoms.
“The city as a whole is very accepting of everyone with different backgrounds, people brought up in different ways,” commented Andy Robertson. “I think the club opens their arms to everyone, we see that day to day with the staff that work there, and we see it week to week with the fans coming through the turnstiles.
“As a city, it’s amazing what they do, but as a club they’ve followed in the footsteps. Liverpool is open to everyone.”
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