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LMI revs up with Brough Superior motorcycle brand

LMI has welcomed legendary motorcycle brand, Brough Superior, to its roster for licensing on a global basis.

The brand was established in 1919 when George Brough built the first Brough Superior bike.

It was critically acclaimed as ‘the neatest-looking and most luxurious sporting machine offered to the public’, and dubbed ‘the Rolls-Royce of motorcycles’ in 1923 by HD Teague in The Motor Cycle newspaper, which was later endorsed by the Rolls-Royce company.

Classic Brough Superior motorcycles are highly sought after, with only 3,048 ever being built during 21 years of manufacturer, and only 1,000 remain in circulation today.

In 2014, an original 1929 SS 100 AGS became the most expensive motorcycle to be ever sold at auction. The Bonham’s auctioneer dropped the hammer at £315,000.

The history of the brand also includes numerous world records and a list of well known owners and enthusiasts including T.E Lawrence (Lawrence of Arabia), Orson Welles, Jay Leno and Jason Momoa.

Life-long Brough Superior enthusiast, and an icon in the vintage motorcycle world, Mark Upham has been dedicating his efforts to re-vitalise the brand for more than 15 years.

LMI will be looking to elevate the brand even further with extensions focused on timepieces, gentlemen’s accessories, rider essentials and other complementary product categories.

“This new partnership with LMI will enable the Brough Superior brand to extend into lifestyle categories that are hugely relevant today and into geographies around the globe, where Brough Superior brand values recognition are second to none,” commented Mark Upham.

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