This ad will be closed automatically in X seconds.

London Fog and The National Gallery celebrate 100 years

With this year marking the 100th year of heritage apparel brand, London Fog, the company has teamed up with The National Gallery.

The new collaboration looks to spotlight leading French Impressionist Claude Monet (1840-1926), whose paintings, among others, came to define the movement.

The collection – which includes men’s, women’s and children’s outerwear – features five Monet masterpieces. Each product is inspired by and lined with images of one of the stunning artworks. The hues and tones of each painting are incorporated throughout the design with Monet’s signature delicately added to tie the collection together.

Standout pieces include a women’s long white wool wrap robe coat lined with the vibrant greens and blues of The Water-Lily Pond (1899), while children can wrap up warm in style with puffer jackets in soft pink and navy blue featuring details from Water-Lilies, Setting Sun (about 1907) and Snow Scene at Argenteuil (1875).

To complete the collection the classic London Fog trench coat has been reinvented for the 100-year celebrations. Featuring Water-Lilies (after 1916) and Irises about (1914-1917), these trenches offer a subtle hint of colour and history for men, women and children.

“We are very proud to be launching our very first outwear range with such an established brand as London Fog,” commented Judith Mather, b2b and brand licensing director at The National Gallery. “Together we have been able to showcase our paintings beautifully, within the contemporary design of each piece, to a cross-generational fashion audience. The range for men, women and children will be available at multiple retailers across Europe.”

Daisy Laramy-Binks, md at Iconix Europe, continued: “We are delighted to see two brands as well aligned as London Fog and the National Gallery come together to create such an eye-catching collection that so thoroughly encapsulates the ethos of both the renowned institution and the London Fog brand.

“The level of detail-orientation of the range is indicative of the quality standard that one would expect of both partners, and we are excited to bring such well-loved and iconic artworks to the fashion consumer.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.