Luxury retailer, Flannels has opened the door of a special pop-up in its London Oxford Street store to celebrate Beyoncé’s Renaissance world tour.
The store has been timed to coincide with the star’s five-night residency at Tottenham Hotspur’s stadium until 5 June.
Offering an ‘immersion’ into Beyoncé’s world, the pop-up features a never before seen exhibition of Renaissance Couture by Beyoncé x Balmain which includes 12 looks from the collection, inspired by tracks from the Act I: Renaissance album, reported The Industry.Fashion.
There will also be a three-piece, limited edition product extension called Renaissance: Beyoncé with Balmain. This will draw inspiration from the couture pieces and will also include a ‘world exclusive’ oversized tee, hoodie and giant tote.
The flagship also houses a 19-piece memorabilia edit of apparel and accessories, plus as two exclusive t-shirt styles available only at the flagship store.
“This spectacular project truly comes to life at the apex of everything we care about at Flannels – a perfect storm of fashion, art and music,” commented Beckie Stanion, chief marketing officer at Flannels.
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