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Louis Kennedy launches new direct to consumer online platform

Louis Kennedy has officially launched its new Blu Goblin direct to consumer online platform.

Blu Goblin creates premium, limited edition, exclusively licensed collectable models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment, sport and gaming. Proceeds from every single transaction raise money for good causes.

All of the products, packaging and associated certification are ethically sourced and sustainably manufactured.

Each limited edition is available exclusively through having been created to celebrate a specific event, anniversary, launch or major milestone. Every Blu Goblin drop is unique and availability is strictly limited.

The inaugural campaign is supporting the Ashmolean Museum and is now live. The range of five framed prints have been inspired by the successful 2021/22 exhibition, Tokyo: Art and Photography.

The selection of prints covers a wide range of Japanese themes from classic cherry blossom and Geishas to architecture, transport and caricature.

Limited to just 250 per design, they are printed on the world’s first digital fine art paper made from 90% bamboo and 10% cotton fibres and acid-free, offering a natural and environmentally friendly alternative to traditional paper. The handmade gallery frames are FSC certified.

“The Ashmolean is delighted to be working with Start Licensing and Blu Goblin, to be part of the launch of this exciting initiative,” commented Declan McCarthy, head of publishing and licensing at the Ashmolean. “We are very proud of these limited edition prints, not only because they are beautifully crafted and ethically sourced, but that they will help to support our work and mission. The Ashmolean is the world’s first public museum and has been inspiring minds since 1683.”

Blu Goblin was born as a direct result of two pilot programmes instigated by Louis Kennedy during the lockdown in 2020.

The first was ‘Thank You Baked Potato’ which was sold exclusively online from a dedicated ecommerce page with a three-week pre-sale window. Matt Lucas promoted it via his own PR channels and Twitter feed, with proceeds going to Feed NHS.

The second was a collaboration with BBC Children in Need and BBC Studios, with a collection of seven limited edition Pudsey bears sold exclusively DTC on BBC CiN’s website, with promotion via BBC CiN digital channels. All proceeds went to BBC Children in Need.

Upcoming campaigns on Blu Goblin will include Beano and Dennis, Bullseye and Danger Mouse.

“The licensing industry has been extremely enthusiastic and supportive of Blu Goblin, especially considering that when I first started discussions back in the spring, the platform didn’t even have a name,” continued Tracey Richardson, director of partnerships and licensing at Louis Kennedy. “The opportunity to create new products which add another dimension to the planned celebrations and demonstrate support for a cause close to the heart of the brand, were all reasons we’ve been able to deliver such a wonderful range of campaigns.”

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