With the new series having kicked off last night (6 June), Love Island has opened a new virtual villa in Hotel Hideaway, following a collaboration between ITV Studios and Azerion.
Players of the 3D online social community can now access custom Love Island content for their avatars, as well as hanging out in the villa.
Exclusive Love Island outfits, hair styles, themed profile backgrounds and a number of essential items appearing in the show will all feature in Hotel Hideaway as part of a new way for players to engage with the brand.
“We are thrilled to welcome Love Island into Hotel Hideaway this summer; this is such a perfect match,” commented Madelon Smittenaar, business development manager at Azerion. “We have regular item drops and interactive events in store for new and existing players around the world, who will have a unique opportunity to share the Love Island experience with their friends.”
Jurriaan van Teunenbroek, vp games and content at Azerion, continued: “With our player base it makes total sense for Hotel Hideaway to collaborate with Love Island as they join our extensive list of partnered IPs. Hotel Hideaway brings a multitude of ways for the Love Islands fan base to engage and feel part of the show as it becomes a hot destination this summer.”
Kim Dingler, cco global entertainment at ITV Studios, added: “We are excited to partner with Azerion. Hotel Hideaway and Love Island have a perfect brand fit. We are giving fans all over the world a new virtual way to experience the life of an Islander in the Love Island villa.”
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