This ad will be closed automatically in X seconds.

LyricFind’s LyricMerch teams with eBay

Merchandise service reveals its first marketplace partnership.

LyricFind’s merchandise service, LyricMerch, has confirmed its first marketplace partnership with eBay.

LyricMerch is licensed to create a range of merchandise bearing lyrics from fan-favourite songs – all of which are now available on the marketplace. As part of the partnership, LyricFind and eBay will also collaborate to create targeted merch campaigns that are tailor-made for shoppers.

Music fans and eBay customers will get their first taste of the collaboration this Christmas with a special LyricMerch gift guide.

“eBay is a trusted online platform for customers looking for unique gifts and niche items, which is what LyricMerch offers,” explained Darryl Ballantyne, founder and ceo of LyricFind and LyricMerch. “Having our products available on eBay and their global shoppers allows us to lean into a marketplace that already caters to our target audiences, making this a natural partnership.”

Darryl continued: “Licensing a lyric means more than just using it with permission. It means royalties go to the people who make music happen – the songwriters and rights holders.”

Chelsea Walsh, senior category manager of media at eBay, added: “Shoppers come to eBay for its breadth of rare, unique and right now inventory, from that one ‘I can’t believe I found it’ piece to the latest trending items.

“LyricMerch and its range of curated offerings will be perfectly at home on our marketplace, and shoppers will be thrilled to find that perfect piece of apparel or merch that reps their favourite artists.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
SarahJester500x500
 
Popular former Primark licensing coordinator strengthens licensee’s headcount....
H&ASimpsons500x500
 
New range of products has launched exclusively at Superdrug....
LTeejit500x500
 
Live final will take place online during Festival of Licensing at 10am on Thursday October 8....
LineFriendsBlue500x500
 
Including WildBrain CPLG expanding the European licensing programme for LINE FRIENDS' BROWN & FRIENDS brand....
PradaBB500x500
 
On-the-go food and drink specialist teams with luxury brand on its Prada Re-Nylon collection....
SainsLegoCards500x500
 
Promotion is back for a third time, running until October 27 with 140 cards to collect in total....
Get the latest news sent to your inbox
Subscribe to our daily newsletter