This ad will be closed automatically in X seconds.

LyricFind’s LyricMerch teams with eBay

Merchandise service reveals its first marketplace partnership.

LyricFind’s merchandise service, LyricMerch, has confirmed its first marketplace partnership with eBay.

LyricMerch is licensed to create a range of merchandise bearing lyrics from fan-favourite songs – all of which are now available on the marketplace. As part of the partnership, LyricFind and eBay will also collaborate to create targeted merch campaigns that are tailor-made for shoppers.

Music fans and eBay customers will get their first taste of the collaboration this Christmas with a special LyricMerch gift guide.

“eBay is a trusted online platform for customers looking for unique gifts and niche items, which is what LyricMerch offers,” explained Darryl Ballantyne, founder and ceo of LyricFind and LyricMerch. “Having our products available on eBay and their global shoppers allows us to lean into a marketplace that already caters to our target audiences, making this a natural partnership.”

Darryl continued: “Licensing a lyric means more than just using it with permission. It means royalties go to the people who make music happen – the songwriters and rights holders.”

Chelsea Walsh, senior category manager of media at eBay, added: “Shoppers come to eBay for its breadth of rare, unique and right now inventory, from that one ‘I can’t believe I found it’ piece to the latest trending items.

“LyricMerch and its range of curated offerings will be perfectly at home on our marketplace, and shoppers will be thrilled to find that perfect piece of apparel or merch that reps their favourite artists.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
MikeColes500x500
 
Mike Coles, group md at Blues Group, on changes in strategy beginning to bear fruit and increasing sales year on year....
PinkKey500x500
 
Agency secures mobile accessories deal for Pringles, as well as renewals with four key SLUSH PUPPiE partners....
CubeIsleofMan500x500
 
"We’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere."...
MTVRS500x500
 
“We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry," says Bravado's David Boyne....
LGreeneNT500x500
 
The range features eight historic wallpaper designs adapted and recoloured for use within the modern interior....
job
 
The museum is looking to further grow its commercial team, seeking a brand licensing senior creative manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.