This ad will be closed automatically in X seconds.

LyricFind’s LyricMerch teams with eBay

Merchandise service reveals its first marketplace partnership.

LyricFind’s merchandise service, LyricMerch, has confirmed its first marketplace partnership with eBay.

LyricMerch is licensed to create a range of merchandise bearing lyrics from fan-favourite songs – all of which are now available on the marketplace. As part of the partnership, LyricFind and eBay will also collaborate to create targeted merch campaigns that are tailor-made for shoppers.

Music fans and eBay customers will get their first taste of the collaboration this Christmas with a special LyricMerch gift guide.

“eBay is a trusted online platform for customers looking for unique gifts and niche items, which is what LyricMerch offers,” explained Darryl Ballantyne, founder and ceo of LyricFind and LyricMerch. “Having our products available on eBay and their global shoppers allows us to lean into a marketplace that already caters to our target audiences, making this a natural partnership.”

Darryl continued: “Licensing a lyric means more than just using it with permission. It means royalties go to the people who make music happen – the songwriters and rights holders.”

Chelsea Walsh, senior category manager of media at eBay, added: “Shoppers come to eBay for its breadth of rare, unique and right now inventory, from that one ‘I can’t believe I found it’ piece to the latest trending items.

“LyricMerch and its range of curated offerings will be perfectly at home on our marketplace, and shoppers will be thrilled to find that perfect piece of apparel or merch that reps their favourite artists.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Gamingstat500x500
 
New research reveals the positive impact video games are having on the nation’s wellbeing....
HMMinions500x500
 
New range includes tees, hats and socks, water bottles, plus football kit among other lines....
HKredbground500x500
 
New deal includes magazines and books with first titles due to launch in Q1 2021....
CubeRWLC500x500
 
Cube will operate bespoke official merchandise stores at each of the 61 matches across the tournaments....
PeppaRegatta500x500
 
Including British outdoor brand, Regatta teaming with Peppa Pig on a new range of outerwear and leisure accessories....
PrimarkPrince500x500
 
New collaboration between retailer and sports-lifestyle brand mixes retro with modernity....
Get the latest news sent to your inbox
Subscribe to our daily newsletter