Online design brand collaborates with jewellery designer on new homewares collection.
Tatty Devine’s growing product portfolio now includes a homewares collaboration with the online design brand, MADE.COM.
The brand’s stand out jewellery designs have been translated into eye catching home accessories including a Lobster Wall Clock, Vintage Lady Mirrors and a Gin Bottle Lamp.
The deal was brokered by Tatty Devine’s licensing agency, Glue Creative Thinking.
MADE.COM said the collection is perfect for the “fun loving MADE customer”.
Design director Ruth Wassermann commented: “We are pleased to launch this new collaboration with Tatty Devine. The range of home accessories from mirrors to cushions are perfect for the fun loving MADE customer.
“Tatty Devine’s witty aesthetic is at the forefront of the collection, to bring an instant splash of personality to any home.”
Rosie Wolfenden MBE, Tatty Devine co-founder and md, added: “Tatty Devine is so excited to have teamed up with MADE, and can’t wait to accessorise our home. Seeing our designs come to life as the Gin Lamp and Lobster Clock is a real dream come true.”
Glue Creative Thinking has been actively building the Tatty Devine licensing programme. Deals include Wild & Wolf for gifting and Alison Hardcastle for cards.
Carla Bowden, founder and director of Glue Creative Thinking, continued: “We immediately thought of MADE.COM for homewares when looking to expand Tatty Devine’s product portfolio. The two brands are mirror images when it comes to their approachable ethos, good quality & playful designs. We are thrilled with the outcome.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
